Identity Compass
A Unique Internet-based behavioural profiling tool

Identity Compass as an instrument for Talent Retention, Coaching and Team Building
- Are you spending a lot on training and then losing a high percentage of employees too soon?
- Do you know what stops people from performing better than they do?
- Do you have 'square pegs' in 'round holes?'
- Do you really know how your key staff function and operate on the inside?
- Do you know why some people excel more than others in the workplace?
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What does Identity Compass® measure?
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Identity Compass® is an innovative assessment instrument that uses an inventory of 'thinking structures'. It registers how people think and how they make decisions in typical work situations. It highlights what motivates employees, what their values are and what their natural career goals would be. Identity Compass® gives clear guidance on which employees are likely to perform best in which situations and how improvements can be achieved via training and/or coaching in order to improve performance in the workplace.
Identity Compass® registers thinking styles, personal motivation factors and their realisation, the method of information recording and processing as well as personal assets (skill sets).
Instead of measuring 3-4 factors and ascribing to each of them a certain number of attributes, as do the older assessment tools, Identity Compass® measures 51 attributes (thinking patterns) directly and achieves thereby a precision unknown before. Identity Compass® profiles are much easier to interpret because the focus is on one attribute at a time.
Identity Compass® has two separate kinds of assessments
- The Professional Edition shows up which preferences people have in thinking and acting, which are their personal target and sustainable values, how they select and process information, what factors motivate them.
- The JobMotivation Edition is a scientifically founded instrument to analyse jobs. It has taken into consideration the latest theories and models concerning job motivation. With JobMotivation Edition it was possible to prove scientifically, for the very first time, the correlation between satisfaction at work and achievement.
How does Identity Compass® work?
The on-line Internet-based questionnaires search for the affinity a person has with the kinds of words and phrases that relate to particular language patterns. When we have identified that affinity, behaviour can be predicted.
It is significant that this assessment tool does not type people, nor does it put people into labelled boxes or categories. It measures thinking patterns that predict the behavioural response in terms of specific work contexts. The person is not the problem, the filters that modify their behaviours are the problem.
If you knew these attributes about yourself and your staff, how much unnecessary time, money and emotional angst would you avoid?
Every profile is as unique as a human fingerprint
Application of Identity Compass®
Business Coaching
Accelerate coaching process at the leverage point
Leadership Development
Enhancing leadership skills
Talent Retention
Discovering company culture
Measuring work climate
Improving employee motivation
Motivation assessment
Work climate assessment
Increasing job contentment
Measuring job satisfaction and achievement
Succession planning
Executive Teambuilding
Designing optimal teams
Analysing team effectiveness
Diagnosing problems in teams
Optimising teams using scientific software
Cross-functional project team compilation
Professional change management
Develop potential to impact the bottom-line
Testimony: What is being said?
"For those who don’t like taking tests I would like to say this questionnaire was quite painless and the time seemed to fly right along. With a questionnaire like the Identity Compass® there is no right or wrong answer so there is nothing to lose and lots of insight to gain."
"The results are broken down into areas of specifics. What is the most impressive to me is how you are able to help me discover the correlation between each of the areas forming the 'big picture' for how I work. Thanks for re-viewing my Identity Compass® results with me."
"I am impressed with the quality of information that I now have due to this questionnaire and your interpretation. With this information about myself I know what I need to adjust in order to work more effectively in a wider range of areas."
"I can imagine using this to build an entire workforce – People working in the types of jobs where they will perform their best, working next to people they can relate to and communicate easily with. Being guided by supervisors who understand how they work. The ability to build a 'think tank' group that could actually work together. I just wonder how many other advantages of using Identity Compass® will be found."
12 reasons why Identity Compass is an excellent diagnostic instrument for coaching
1. Personality unboxed
The Identity Compass does not type people into personality boxes and stereotypes from which they have little incentive to move. It does not claim to measure personality as such – it measures thinking preferences, values and job motivation.
2. Multiple attributes assessed
The Identity Compass does not assign attributes to personality types; it measures the attributes directly, giving you a measurement of 50 individual thinking preferences, 10 values and 16 job motivation indicators.
3. Meta-programs discovered
The Identity Compass primarily measures meta-programs, a cutting-edge development from the field of cognitive behavioural science and NLP.
4. Leverage points uncovered
The Identity Compass indicates precise leverage points for change in a fraction of the time previously needed – it is the ideal diagnostic tool for companies wanting to improve and grow individuals, teams or the organisation.
5. Work context measured
The Identity Compass measures behaviour, perceptions and thinking preferences specific to the work context, not the private context. This provides for a more focussed, accurate and relevant measurement.
6. Reliability and Validity ensured
The Identity Compass is highly accurate, with a reliability and inner consistency (Cronbach Alpha) of between 0.70 and 0.95 and 0.8 in average. It is also validated in contrast to NeoFFI (Big5), CPI, OMT, CFT and by Peer-Rating.
7. Internet-based and encrypted
The Identity Compass is an internet-based profiling assessment, with scoring taking between 8 and 20 seconds. Profiles are made anonymously and have 2048-bit encryption with triple encoding using 3 different methods.
8. Personalised feedback provided
The Identity Compass combines an internet-based assessment with a detailed one to two hour feedback session to provide the client with respectful and valuable feedback, with correlations to burnout, leadership, communication, sales, influence and many more.
9. Team-synergy created
The Identity Compass provides 12 different reports on how teams are functioning. It compares team-members’ measurement of thinking preference and job motivation and also compares the value hierarchies of team members.
10. Developmentally inclined
The Identity Compass assumes that people are not doomed to boxes of personality or even stuck with certain thinking preferences for the rest of their lives. We provide coaching and facilitation techniques to help people create more flexibility.
11. Outcomes-based
The Identity Compass is always context specific in its application - every position, team or job will have different outcomes and a different set of thinking preferences. We always measure the results against the specific context and outcomes.
12. Uniquely profiled
The Identity Compass assessment provides a unique profile for every individual – no two people on the earth have the same profile – profiles are as unique as a fingerprint – there is no right or wrong answer, or better or worse score – only what is useful to the outcome or specific work context. By its very nature Identity Compass is therefore culturally and gender fair and neutral.
